Let’s Talk Branding:
How to Use Egg Safety as a Competitive Differentiator October 27, 2022, 1 pm CET
About this Webinar
How can producers make sure their brand stands out among the eggs available to distributors and consumers? Our third webinar focuses on the value of differentiating your brand, and how food safety can be a key factor in setting your brand apart – and driving better profitability.
- The advantages of proactively seeking differentiation
- How the UK Lion Code gained global recognition
- Which critical success factors to consider to sustain a differentiated egg brand over time
Watch the Preview
Meet the Speaker
Mark Williams, CEO and Secretary, British Egg Industry Council (BEIC)
Mr. Williams is a poultry farmer’s son and worked in production for several years before becoming involved in poultry regulatory issues. He has been the CEO of the BEIC for more than 20 years and is also the 2021-22 Chairman of the UK Poultry Health and Welfare Group. Mr. Williams works to drive the egg industry forward through policy recommendations and coordination with governmental agencies.
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Let’s Talk Cage-free Production: Industry Insights and Animal Welfare Considerations
Presented By: Andrew Joret, Chairman, British Egg Industry Council (BEIC) and Dr. Déborah Temple, Universitat Autònoma de Barcelona